Perencanaan Strategi Dari Aspek Marketing Mix UMKM Kuliner Kecamatan Wanea Dalam Masa Pandemi Covid-19
نویسندگان
چکیده
This study aims to identify strategic planning for Culinary MSMEs in Wanea District during the Covid-19 pandemic and analyze pandemic.This research was made on February till march 2022. The analytical method used this is qualitative analysis with in-depth interviews quantitative using SWOT analysis. results showed that carried out from marketing mix aspect (product, place, price, promotion, people, process, physical evidence, based position of Quadrant I (meeting between Strengths). Opportunities) which shows are a favorable because they have strengths opportunities, namely by online media as best promotion collaborating delivery service applications so products more easily obtained public.
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ژورنال
عنوان ژورنال: Agri-Sosioekonomi (Manado)
سال: 2022
ISSN: ['2685-063X', '1907-4298']
DOI: https://doi.org/10.35791/agrsosek.v18i3.44991